Mutt Media | The Daily Bone 9.3.09 Ikea changes it’s font typeface after 50 years. Will anyone notice?Continue reading
For starters, Happy Birthday to my father-in-law, Stan…… 🙂
You may have heard about the news item regarding Mark Malkoff.
He’s the “comedian, writer and filmmaker” from Astoria, Queens who, in the past has gotten press for sleeping at the IKEA in New Jersey for an entire week and chronicled the experience on film (which can now be viewed on his website and on YouTube). Another one of his stunts involved visiting all 171 Starbucks in Manhattan in a 24 hour period and making a purchase in each one (again, captured on video for all to see).
His latest adventure takes him on an airplane for an entire month. In that month he will travel the country, sometimes logging as much as twelve flights per day. Of course this will all be captured on video, tweeted about and so on.
Personally, I don’t get what value any of this has, except to bring Malkoff some noteriety, which is fine. Let’s not forget the point here – exposure for him as well as a few corporate giants who also reap the benefits and the attention. Starbucks, Ikea and now Airtran.
Things like this remind me a bit of reality TV (of which I am not a fan). Caught about 15 minutes of “I’m A Celebrity – Get me out of here!” the other night and let’s just say I don’t get the whole Spencer Pratt / Heidi Montag thing. Nor do I get the John & Kate + 8 thing…..can you say SELF-E-X-P-L-O-I-T-A-T-I-O-N??
If this type of thing interests you and you’d like to follow along, click here to get the play-by-play on Twitter…Malkoff’s got a lot of followers!
This has been your Daily Bone
© 2009 Mutt Media NY LLC All Rights Reserved