Mutt Media | The Daily Bone 7.17.09 European publishers seek more online control of works

inthenewsI read an article in the International Herald Tribune last the other day while waiting to board my flight home from Italy. This article was written by Eric Pfanner and it was called “European publishers seek enforcement of copyright”.

The crux of the piece was how leading European newspaper and magazine publishers were calling on the European commission to strengthen their copyright protection so as to generate an income stream from their online counterparts.

The problem from the point of view of the publisher, is that information is so – almost too – readily available and transmitable that it is impeding their ability to control dissemination of the news.

Welcome to the not-so-new world, publishers! This is what makes the internet great, in my opinion. Yes, printed media will experience a loss of revenue. There are some that attempt to make the consumer pay for the online couterpart to the written word, but in my view, this is a futile effort at best. I, for one, view these pay-per-view entities as an impediment to the spirit of the web.

Only a handful of newspapers or magazines have had success in charging readers to use their sites, as the article points out – among them The Wall Street Journal and the Financial Times.

What the European publishers want is greater control over the reproduction of their creative works.

My question is how would this function? If one did a Google search, would the results be the same and would certain articles be free while others offered at a premium.

Not on board with this one only because years of getting information easily and free have spoiled me, and trust me – you too.

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