I’ve said it before but it bears mentioning over and over again. Need attention? For anything? A charity, pet project, shameless self-promotion? BLOG!!
Yet again – this time this past Monday in the NY Post in the @work section, there appeared an article about how blogging has become THE thing for out-of-work people of all ages, shapes and sizes. I began blogging when I founded Mutt Media and I haven’t been able to shut up since. I find there’s plenty of things that I find compelling, interesting or just that warrant a comment or two and so, I write.
This wasn’t always so. Yes, I was an English major in college and writing has always come easy to me. Much easier than taking a conventional exam, I will admit but as a student I found writing to be a chore, a necessary evil. Now that it is no longer a so-called “requirement”, I submit to it voluntarily.
As a business tool, it can be invaluable. If you have good content, people will tune in and read – always a plus if your Blog is an appendage of your website. But it is more than that. In today’s climate of employee hiring, there is an abundance of competition for work. Prospective employers are using the search engines to find anything about their applicants. I personally know some who have found Facebook profiles and passed on calling the applicant for an interview.
As I said Bloggers come in all shapes and sizes. Here are some funny titles. I cannot vouch for the content but the names are catchy. Pinkslipsarethenewblack.com, yourunemployeddaughter.com, livingwithmyparents.com, whatssofunnyaboutunemployment.wordpress.com and unemployeddad.com just to name a few.
Moral of the story? Carefully craft your message and get it out there. Blog well and blog often. It works.