Mutt Media | Daily Bone 10.1.09 Wall Street Journal Online runs a piece about outsourcing your Social Media outreach using companies just like Mutt Media

Thanks to one of our biggest fans for giving us a shout-out on Twitter

The Wall Street Journal online ran a piece about outsourcing your Social Media outreach. Take a look. Just click on the link below….and thanks, Rob – for calling attention to it.

@robdelman: Hire a pro like @MuttMediaNY! Firms Get a Hand With Twitter, Facebook – WSJ.com (http://ping.fm/1ItxZ)

Mutt Media | The Daily Bone 7.17.09 European publishers seek more online control of works

I read an article in the International Herald Tribune last the other day while waiting to board my flight home from Italy. This article was written by Eric Pfanner and it was called “European publishers seek enforcement of copyright”.

The crux of the piece was how leading European newspaper and magazine publishers were calling on the European commission to strengthen their copyright protection so as to generate an income stream from their online counterparts.

The problem from the point of view of the publisher, is that information is so – almost too – readily available and transmitable that it is impeding their ability to control dissemination of the news.

Welcome to the not-so-new world, publishers! This is what makes the internet great, in my opinion. Yes, printed media will experience a loss of revenue. There are some that attempt to make the consumer pay for the online couterpart to the written word, but in my view, this is a futile effort at best. I, for one, view these pay-per-view entities as an impediment to the spirit of the web.

Only a handful of newspapers or magazines have had success in charging readers to use their sites, as the article points out – among them The Wall Street Journal and the Financial Times.

What the European publishers want is greater control over the reproduction of their creative works.

My question is how would this function? If one did a Google search, would the results be the same and would certain articles be free while others offered at a premium.

Not on board with this one only because years of getting information easily and free have spoiled me, and trust me – you too.

Mutt Media | The Daily Bone 5.5.09 | New Kindle announced tomorrow – Does this further advance the demise of the newspaper & other printed periodicals?

Image Courtesy of Amazon.com

Click here for demo of the recently released Kindle 2 courtesy of Amazon

The Wall Street Journal has announced that the new Kindle will be introduced to the market tomorrow.  Tomorrow there will be a full-court-press demonstration of the product and marks it’s formal debut.

We’ve been witnessing the decline and deterioration of certain businesses with the onslaught of increased internet use and our collective desire to “go green”. This, along with the recent economic downturn and loss of print advertising revenue has precipitated many magazine closings.

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When consumers can get content online, why pick up a printed publication? There are many reasons to support these new technologies and concerns about our environment shouldn’t be discounted. I wholeheartedly support the reduction of our carbon footprint and minimizing waste, fuel consumption and the like, however there is something to be said for the tactile enjoyment we get out of our daily routine of drinking a cup of coffee or tea while reading our favorite newspaper. I get that, even though I’ve long thought that the New York Times is way too big and cumbersome, especially on a crowded train.

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Consider this. By the time you read your newspaper, the news it delivers is already hours-old. On your electronic device of choice, you have access to news items that specifically interest you – as outlined in your preferences and is as current as possible. As a result of this new-found, real-time news reporting, I wonder if the integrity of what is being reported is the same. How can news items be as effectively sourced and verified? This is an important consideration. In their haste to disseminate the news and beat all competition to the so-called punch, public figure privacy has suffered and yes, I think some jounalistic editorial liberties have been taken.

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My apologies for going off on a rant (thanks, Dennis Miller) but I think it’s a legitimate debate. But back to the Kindle…I’m interested to hear if any of you own one and what you think – about the product itself or any of the issues I’ve raised here. Leave a comment or send me an email at feedback@muttmedia.net

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