Yes, we’ve been very busy.

Here’s a complete redesign of the Mutt Media design includes portfolio and links to great resources. Check it out and please share if you like with your friends on Facebook, Twitter, LinkedIn and wherever else you like to hang out on the web.

If you are interested in custom graphics for any project, please get in touch.

A recent tweet from @shitmydadsays

Click here for a great example of true viral marketing – this sent to me courtesy of Mutt Media fan Jen Gruber. I turned her on to twitter.com/shitmydadsays and she’s been hooked. Read the article and see how Twitter really can work to your advantage when your content is good.

You should follow @shitmydadsays (twitter.com/shitmydadsays) on Twitter to get a good laugh whenever he posts.

You can also follow Jen @jgru (twitter.com/jgru)

The Wall Street Journal online ran a piece about outsourcing your Social Media outreach. Take a look. Just click on the link below….and thanks, Rob – for calling attention to it.

@robdelman: Hire a pro like @MuttMediaNY! Firms Get a Hand With Twitter, Facebook – WSJ.com (http://ping.fm/1ItxZ)

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He and Ryan Seacrest made this short video about Twitter. Check it out. Oh, and if you do not require monetary numeration to do so, follow Ben on Twitter @redhourben.

Got to give credit for one of my virtual classmates (Vanessa) at the New School for posting this video to our class blog and calling my attention to it.

This cartoon was posted on You Tube and is a funny commentary on all of the current chatter surrounding social networking, micro-blogging and the like.

Hope you enjoy it. Post your comments! Thanks, Vanessa

US Open Officials say no to Twitter

Serena & Venus Williams each have one. So do Andy Murray and Andy Roddick. I am speaking today of Twitter and the warning from US Open officials about reckless tweeting by the players.

Ostensibly, their concern is the dissemination of “inside” information from the Courts and it’s effect on the game and illegal wagering. Judging from recent tweets from the players (click on their names above to go right to their Twitter page), this doesn’t seem to be a real issue.

Serena is busy plugging her new book, Venus is exciting about ringing the closing bell on the stock exchange and Federer keeps us plugged in on some pretty mundane goings-on such as checking his email and going to sleep. Roddick seems to enjoy his tweets and really engages. Here, he comments on the US Open “No Tweet” rule (10:28 PM Aug 28th from web):

i definitely respect the rule about inside info and on court, but u would seriously have to be a moron to send “inside info” through a tweet

But the US Open is actually being pretty proactive, given the online climate and the lack of forethought that is rampant in our online behavior. I know I sound preachy, but I cannot stress this enough, especially to my younger readers…be mindful of what you post online! At least make some small effort to think a little down the road. Do you want that angry post “out there” in perpetuity? I’ve seen the t-shirts that admonish, “Don’t drink & text”, which I think is both hilarious and great advice. The same rules apply to your photos and to your Tweets.

One of my Facebook “friends” recently made a really angry post about a family member that made everyone who read it really uncomfortable because there were clearly serious issues that needed to be discussed “offline” and not aired on the wall for all to see.

Open season on your life and every whim? Think before you press those keys and hit the “post” button.

Tweetlater changes name to SocialOomph -service remain the same!

One tool that I find really useful in managing my Twitter account is located on a site I’ve talked about before (previously) called Tweetlater.com. (check out my blog entry from Positano on 7.3.09).

Tweetlater.com (now called now called Social Oomph [socialoomph.com]) is a service I use for myself and Mutt Media Clients that provides statistics and automation of your Twitter account, while still enabling you to keep it personal. You can use this free service to track and vet your potential followers and you can set up automated personal responses to push at the appropriate time. Other great features? You can set your account to automatically follow anyone you approve to follow you, or you can not follow, block or even report an potential follower as spam – all at a time you find convenient. All you have to do is login and go to manage your account(s). You can maintain and manage several and instead of getting inundated with notifications, you can set aside time as desired to go through and vet.

It’s a great service that you can administer yourself and it’s also a service we provide to our clients at no additional charge if we already have you on our roster. Send us an email or post your questions right here.

Social O

Article Reprint discusses Media Studies in Education

The following is an article I came across that I found of interest.

This article discusses an ongoing debate as to the validity of Media Studies in University environments. As someone who is currently immersed in a course of Media Studies at the New School (NYC), I can assure you that my classes are not only engaging, but deal in the most current, relevant and revolutionary of subject matter and instruction. My curriculum is focused on balancing the history and evolution of Media and it’s various theorists and theories as well as a great infusion of the most cutting edge advances in the industries that have grown from those.

Of course, teaching institutions vary greatly but my program has been around a long while and the courses are taught by learned professionals in their fields.

Enjoy and as always, your comments are welcome! Thanks to Social Media Mind on Twitter for leading me to this….

In defence of media studies

How do we judge if a subject is easy or difficult? Condemnation of media studies reflects a fundamental confusion about its aims

David Buckingham
Saturday August 22 2009
guardian.co.uk

http://www.guardian.co.uk/commentisfree/2009/aug/22/media-studies

It’s unfortunate for teachers and students that the exam results always come out in the midsummer silly season. It seems to guarantee a flurry of tiresome political rhetoric, in which their hard work, and the realities of contemporary education, are entirely ignored.

This summer’s great education debate has seen frequent mention of media studies ? a subject that is now a byword for dumbing down. Media studies, we are told, is one of those soft options now being offered to the deluded students of our state schools; while the privately educated elite are being stretched by real, hard subjects like physics and maths. Admissions tutors at a few elite universities apparently look down on such soft options. And shadow education secretary Michael Gove has even proposed that schools be allocated more points in the league tables for hard subjects than easy ones.

If anything is a symptom of dumbing down, it is the willingness of politicians and pundits to pronounce on things they know nothing about. But why would they bother to find out? It is so much more convenient for them to represent media studies as just a matter of ignorant chavs sitting around watching telly.

Much of the discussion of media studies reflects a fundamental confusion about its aims. On the one hand, it is chided for being not vocational enough: after all, media studies GCSE isn’t going to get you a job in the BBC. Yet on the other, it is condemned for not being academic enough: it is, quite hilariously, a Mickey Mouse subject.

But how might these arguments apply to other subjects? Do we judge the value of English degrees on whether they equip students to become professional literary critics? In fact, the employment rate of media studies graduates is higher than in most other humanities and social science subjects; and most of them are getting jobs in media-related professions, however precarious they may be.

The charge of being insufficiently academic is one that media studies students ? who routinely struggle with the complexities of social and cultural theory ? would find quite ridiculous. The academic study of the media dates back more than 80 years, and there is a vast body of scholarship on the sociological, psychological, cultural and economic dimensions of the media.

Indeed, there are many academics researching and teaching about the media at Oxford and Cambridge, and at most leading “old” universities. Meanwhile, competition for places on media studies degrees is intense, with required grades often much higher than for other subjects.

How do we judge whether a subject is easy or difficult? Is art difficult? For some it is as easy as breathing, but for others it is something they will always struggle to master. For some, maths must seem like a soft option, while for others it will forever remain a closed book.

The suspicion of media studies is very similar to that which greeted sociology in the 1960s, or English literature in the 1920s. Then, the suggestion that young people might study books in their native language rather than just in ancient Greek and Latin was little short of scandalous.

Now, the idea that young people might study the media of modern communication seems equally scandalous. Newspapers have been around for more than 250 years, the cinema for more than 100 and television for more than 60. Perish the thought that schools should recognise, and interrogate, their existence.

This suspicion is fuelled by some who work in the media, but who seem to regard what they do as somehow unworthy of serious critical attention. Or perhaps they find such attention threatening?

By all means let’s have a serious debate about how we teach media studies, and what it can achieve. But that debate needs to be based on more than ignorance and narrow-minded prejudices about modern culture.

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