There were screams of caution during this process as Facebook warned you to choose your name wisely and carefully, as you would be stuck with it forever.

Well, forever is sooner than we all thought. You are now able to change your facebook username if you did not choose wisely and carefully. This is great news if you selected that you find unbearable and cannot live with. The not-so-great news is that there is, as time goes on, less and less of a selection to choose from.

Tip: Pick a name that you don’t have to spell out for everyone, that is easy to remember and that reflects you or your business in some way and above all, will stand the test of time.

Caution: Facebook now claims that you will only be able to change your name once. I wouldn’t bet on that seeing as they reversed this policy so quickly after the launch of this new program, but in the interest of full disclosure, I thought I should mention it.

MySpace, in case you use it, also has this feature. It really does make it easy to have people who are looking find you.

So go forth and claim your (new) URL Just login to your account. Go to settings, then your account and click on change next to where it says “User Name”

You can find us at

facebook.com/muttmedia

myspace.com/muttmediany

How did she do this? Well, she got her hands on a duplicate ATM card in the Client’s name and began to slowly make withdrawls, using the card dozens of times in less than a year. In all, she managed to take over $110,000.

How was she caught? The Client noticed a six-figure differential in his seven-figure balance and notified bank officials. If this Client was anything like yours truly, this scam could’ve gone on for years without Katz’s shenanigans being discovered. Luckily, he was diligent about checking his statements.

Things like this happen all the time. Identity theft with credit cards and insurance scams are all too common. What I find interesting about this story is how the Post does research for their stories….they went on Katz’s MySpace page where she claims she is a “…rocket scientist by day, party fool by night” and her interests are “Politics – F Bush, Sex – F Me”. Photos are of her in tight, low-cut clothing doing all sorts of fun and adventurous things. She says she would most like to meet her “good twin”.

Hmmmmm. People – please think about your social networking sites and the material you post. Not that there’s anything wrong with a 24 year old single girl who likes to party, but if you’re going to commit a crime or gain any sort of notariety, have a little foresight.

She’ll probably get a reality show out of this.

disclaimer…these figures are taken from a 3rd party site (alexa.com).

I’ve compiled some data I thought was interesting. Here you’ll find the top 10 social networking sites (according to Alexa.com) as of mid-month. As you would expect, Facebook, MySpace & Twitter round out the top 3 but there are some others on this list you may have never given a glance or heard of.

Please bear in mind that these are domestic figures so they do not account for overseas data, which is also available. If you haven’t heard of some of these, go check them out and let me know what you think.

“The move, the latest cost-cutting effort at the site, comes less than two months after the unit of Rupert Murdoch’s News Corp. hired former Facebook executive Owen Van Natta, 39, as its new chief executive.

It also comes a day after data from tracking firm comScore show Facebook has caught up with MySpace in monthly U.S. visitors for the first time.

“Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company,” Van Natta said in a statement.

The cuts amount to about 420 people, bringing the total number of MySpace’s U.S. staff to 1,000. As of May, Facebook had about 850 employees worldwide, the vast majority in the United States.

MySpace’s user base has stagnated at about 125 million worldwide users, while Facebook said its usage has doubled to more than 200 million in less than a year.

Until now, MySpace still had the edge among U.S. users. But numbers from comScore show that in May, MySpace and Facebook both had about 70 million users apiece in the United States.

MySpace generates more revenue, according to Internet research firm eMarketer; it estimates that MySpace generated about $605 million in global advertising revenue last year, compared with $250 million for Facebook. MySpace’s revenue is expected to shrink next year while Facebook’s is seen as growing.”

It seems as though sometimes we need a little “push” to trim the fat…in life and in business. For a long time, Myspace was the only social networking game in town and really dominated the market. However as the above excerpt shows, this is no longer the case.

I say that competition is good. Good for business, good for the consumer. What do you think?