Mutt Media | Daily Bone 5.29.09 Top 10 Tips for marketing yourself online. Tip #9: Get them talking!

Mutt Media Tip #9

Another Tip from Mutt Media NY

9.  While you do want to be stringent about monitoring your social networking sites for undesirable photos and questionable alliances, we should never forget what they are for – networking! By all means, use your contacts. Ask them to post a link about you. Your audience will increase exponentially (see earlier post and the viral networking Faberge illustration).

Provide your friends with a link to your Blog (you should set this up asap as we discussed earlier this month – see Tip #4). There are several sites that are really user-friendly including Wordpress and Blogger that make it very easy for you to set this up.

Make sure your posts are relevant and blog often. If people find you interesting, they will come back and voila! You can amass a following and get viral marketing to work for you. Remember, fresh and interesting content is the most important thing! And what’s more interesting than you?

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Mutt Media | Daily Bone 5.27.09 Using Social Media sites for your job search

Another Mutt Media Tip

Another Tip from Mutt Media NY

Ok….so this was not an original one of our Top 10 Tips but it well could’ve and probably should have been.

Considering the extent to which social media and micro blogging can reach, these mediums can and should be used to let your network of contacts know that you are in the market for work and what you can offer.

Remember that you can be exposed to not only your contacts, but to your contacts’ contacts too, depending upon their account settings. Like a virus, word will spread that you are available for employment or internship. I may not be looking to hire, but think of it like the old Faberge Organic Shampoo (with pure wheat germ oil ‘n honey!) commercials….(yes, I am dating myself) where the girl was so enamored of her shampoo that she told two friends and they told two friends and so on and so on and so on…..take a look if you’d like a stroll down memory lane.

This is a great example of viral marketing in it’s most basic form and the principle can be applied online to your job search efforts. Visibility is key and as you know – once it’s out there, it’s out there. So go ahead, post your unemployed “status” on Facebook or Tweet away to your heart’s content. It can only help.

Oh, and provide an online link to your resume that will contain your contact information…you never know whose virtual desktop it will land on!

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© 2009 Mutt Media NY LLC All Rights Reserved

Mutt Media | The Daily Bone 5.15.09 | 10 Tips For Marketing Yourself Online – Tip #3: Format your résumé properly

Mutt Media Tip #3

Another Tip from Mutt Media NY

3.  When creating your résumé, be mindful that not everyone is working off of the same software you are. What looks perfect on your screen or when you print at home, may come out quite different if your prospective employer has an older version of the same software or a different software altogether.

You’ve seen these files – margins are wrong, indents are off and the overall alignment just doesn’t look right. Sometimes you can even lose your font! Your best bet is to save the file in both a .DOC format as well as a .PDF. PDF documents cannot be altered after they are saved and will come out just the way you intended. If you absolutely must save your document in .DOC (Word) format, use a universally accepted font such as Ariel, Helvetica or Times New Roman. This will ensure a higher likelihood of compatibility once your document is received.

Needless to say (I hope!), make sure you spell check your document and use proper and consistent punctuation throughout. Don’t blow it before you even get the interview!

Mutt Media | The Daily Bone 5.14.09 10 Tips For Marketing Yourself Online – Tip #2: Create a New Email Account

Mutt Media Tip #2

Another Tip from Mutt Media NY

2.  Create a new email address specifically for your job search. Do away with addresses like Sexygirl222@xxx.com or anything too cutesy or infantile. This is a professional contact address and your email address may reveal a side of you that is not appropriate.  This will only work to your disadvantage. Stick to your name, which is unique and will assist in people remembering who you are. If you have a common name like Smith, you may consider selecting something catchy and smart that reflects the business you are in or that will make an impression (consider perfectassistant@xxx.com or greathire@xxx.com).

You can get a new email account for free in a wide variety of places, such as gmail or aol, so what are you waiting for? Start reshaping your online image and put forth the best YOU possible!

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Mutt Media | Daily Bone 5.13.09 Ten Tips for marketing yourself online. Tip #1 Clean Up Your Act!

Another Tip from Mutt Media NY

Several months ago I published a document for a lecture I gave at an event that circulated and got some attention (radio, Twitter, etc). This document is called 10 Tips for Marketing Yourself Online. This list was conceived as a tool to help those in search of a new job, whether they are currently unemployed or just looking to do something new.

I thought I would use this forum to share these tips. Hope you find them helpful.

Mutt Media Tip #1

1. Clean up your online act! Take a moment and “Google” yourself. You may be surprised at what you find.  You should be aware that potential employers can and will do this as an extension of their due diligence on a prospective employee.

This guideline does not only apply to those in search of work. Anyone who is looking to make a move of any significance – whether professionally, personally or scholastically needs to know that these searches are now standard operating procedure when checking out any applicant. This includes College Admission staff, so to all of you high school students who have social networking accounts, this applies to you, too….maybe even moreso.

Ask yourself if the images posted by you or your “friends” are really ones that you want on the Internet for all to see. I cannot stress this enough! Your pages may look fine but what about your contacts that may have tagged you in a photo that paints you in an unprofessional light? For the time being, take the account down or go through and make appropriate edits – often. Consider YouTube. Your favorites?? Are they videos you are proud to affiliate yourself with or do they “dumb” you down?

Leave no stone unturned and treat your image like a valuable marketing tool because guess what? It is.

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