Mutt Media | Daily Bone 10.1.09 Wall Street Journal Online runs a piece about outsourcing your Social Media outreach using companies just like Mutt Media

Thanks to one of our biggest fans for giving us a shout-out on Twitter

The Wall Street Journal online ran a piece about outsourcing your Social Media outreach. Take a look. Just click on the link below….and thanks, Rob – for calling attention to it.

@robdelman: Hire a pro like @MuttMediaNY! Firms Get a Hand With Twitter, Facebook – WSJ.com (http://ping.fm/1ItxZ)

Mutt Media | Daily Bone 10.1.09 My Woodbury Magazine Article on Social Media & Internet Security

Click here to read the article Beyond facebook ©2009

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Mutt Media | The Daily Bone 9.1.09 Special Announcement: "Beyond Facebook" article in Woodbury Magazine Fall '09 issue is now out

Mutt Media featured as Contributor in Fall 2009 issue of Woodbury Magazine. Check out article on page 84 "Beyond Facebook - Your primer for understanding the changing language on the World Wide Web"

I am so excited to announce the publication of Woodbury Magazine‘s Fall 2009 issue. Not only is this a publication that I personally support for all of their fundraising for wonderful causes (Autism, Breast Cancer), great parenting advice, fashion tips, buzz on hot new restaurants and vacation spots but now I have just one more reason to feel the love….the issue hitting stands now (I already grabbed mine at Country Carpets this afternoon) features yours truly as a Contributor!

Here’s me sharing:

Join in supporting the magazine’s fight against Breatst Cancer by attending their annual Cocktails for the Cure Event in October at Posh @ the Garden City Hotel. I go every year and it’s a wonderful night. Click here for more info.

Follow Woodbury Magazine on Twitter. Just click as I’ve provided the link.

The column I wrote talks all about social networking, your online image, privacy concerns on the internet and much more. All things that I discuss here every day but also full of current data and useful how-to’s for your web-based exploration.

I urge you to pick up your complimentary copy if you live locally and check it out!! I will be posting a downloadable pdf version shortly for my readers outside of the Long Island area. I also designed a brand new ad for Schlessinger Eye & Face that appears on page 33.

Today was also a big day as I sent out the first Mutt Media Newsletter via an email blast. If you did not receive it, that means you haven’t yet signed up and registered on my site. So go do that right now!!

If you’d like a copy of the email sent, just drop me a line and I will forward. Contact me at info@muttmedia.net.

Happy September

Mutt Media | The Daily Bone 7.17.09 European publishers seek more online control of works

I read an article in the International Herald Tribune last the other day while waiting to board my flight home from Italy. This article was written by Eric Pfanner and it was called “European publishers seek enforcement of copyright”.

The crux of the piece was how leading European newspaper and magazine publishers were calling on the European commission to strengthen their copyright protection so as to generate an income stream from their online counterparts.

The problem from the point of view of the publisher, is that information is so – almost too – readily available and transmitable that it is impeding their ability to control dissemination of the news.

Welcome to the not-so-new world, publishers! This is what makes the internet great, in my opinion. Yes, printed media will experience a loss of revenue. There are some that attempt to make the consumer pay for the online couterpart to the written word, but in my view, this is a futile effort at best. I, for one, view these pay-per-view entities as an impediment to the spirit of the web.

Only a handful of newspapers or magazines have had success in charging readers to use their sites, as the article points out – among them The Wall Street Journal and the Financial Times.

What the European publishers want is greater control over the reproduction of their creative works.

My question is how would this function? If one did a Google search, would the results be the same and would certain articles be free while others offered at a premium.

Not on board with this one only because years of getting information easily and free have spoiled me, and trust me – you too.

Mutt Media | Daily Bone 6.11.09 Tip #10 Do your homework!!

Mutt Media Tip #10

Another Tip from Mutt Media NY

10. Finally, it has never been easier to research your target employer. Once you have dazzled them with your résumé, Blog and get that interview – BE PREPARED!

Aside from your physical appearance, communication skills and experience, be informed about your potential employer.

Go to your preferred search engine and look up the person who will be interviewing you! Have they been quoted in an article or press release? Are they on a networking site where you can see their work history and background? Get to know the person and the Company as best you can. Who have their Clients been? What is their philosophy?

Look at the Company Website and Blog and find out who they are. This will go a long way toward making a lasting impression and shows you’ve done your homework.

When the time comes during your interview (and it usually does) when you are asked if YOU have any questions, be prepared! Look carefully at the research you’ve done in preparation and ask an informed question – whether it be about the direction of their business or some recent changes made within the company. Just show them that you’ve kept up with your industry and specifically – with Company XYZ. This will go a really long way. Trust me.

Mutt Media | Daily Bone 6.2.09 Ever hear of a "jobvite"?

Read an interesting article in the New York Times on Sunday 5.31.09 called, “Finding New Employees, Via Social Networks”. You can click on the link to read the full article but to sum it up, Julie Weed tells the story of Alan Kennedy, a 54 year old man who found himself unemployed. Kennedy is now working at Hubspot, thanks to some social networking and Facebook.

I’ve spoken here before about how Facebook profiles can be used FOR and work AGAINST you during your job search. Cleaning up your account for your job search is paramount but once that’s done you can begin to take advantage of some third party applications that are designed to assist you in your search using social networking.

Jobvite & Appirio are two companies that an employer may seek out to fill positions. Keep in mind that these cater to the Company, not the individual.

Go check out how they work and how they can affect your job search!

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© 2009 Mutt Media NY LLC All Rights Reserved

Mutt Media | The Daily Bone 5.22.09 Marketing Yourself Online Tip #7: Check out the Competiton!

Another Tip from Mutt Media NY

Mutt Media Tip #7

7. Check out your competition!

Go online and take a look at your competitors. Look at the functionality of their website. Look at their skill-sets and what they have to offer.

Are your skills in line with today’s job market? Never before has there been an opportunity such as we have today to actually know our competition in the job market! Use this to your advantage and acquire the skills necessary to give you that competitive edge and make yourself stand out.

Try to take your skill set to the next level and ensure that you will be able to provide a prospective employer with this added incentive to hire you over the next person, giving them more BANG! for their hiring bucks.

Have a great weekend!

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© 2009 Mutt Media NY LLC All Rights Reserved

Mutt Media | The Daily Bone 5.14.09 10 Tips For Marketing Yourself Online – Tip #2: Create a New Email Account

Mutt Media Tip #2

Another Tip from Mutt Media NY

2. Create a new email address specifically for your job search. Do away with addresses like Sexygirl222@xxx.com or anything too cutesy or infantile. This is a professional contact address and your email address may reveal a side of you that is not appropriate. This will only work to your disadvantage. Stick to your name, which is unique and will assist in people remembering who you are. If you have a common name like Smith, you may consider selecting something catchy and smart that reflects the business you are in or that will make an impression (consider perfectassistant@xxx.com or greathire@xxx.com).

You can get a new email account for free in a wide variety of places, such as gmail or aol, so what are you waiting for? Start reshaping your online image and put forth the best YOU possible!

Follow Mutt Media on Twitter @muttmediany and become a Fan on Facebook

Feedback? You can just click on “Leave a Reply” below or send your email to feedback@muttmedia.net. Your feedback may appear on this page, so be forewarned!
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© 2009 Mutt Media NY LLC All Rights Reserved

Mutt Media | Daily Bone 5.11.09 | Craigslist – Does this online community really come in peace?

Mutt Media NY asks, "Craigslist: Symbol of Peace?"

Recently, we have heard about some unsavory news stemming from the ‘connections’ people are making on the popular site Craigslist.org. The most visible has been the case of Philip Markoff, a medical student attending Boston University who has been accused of killing a masseuse when she showed up to render her advertised services. Markoff has also been charged in the assault and robbery of a woman in a different incident that occured in Rhode Island, as well as robbing another just days before the murder. (source: Metro.us click here)

In Newsday on May 9th, I read about a woman named Margary Tannenbaum from Hauppauge, NY who was arrested and charged with aggravated harrassment for her attempt to exact revenge on her 9 year old neighbor. In this case, the neighbor was in a conflict with Tannenbaum’s daughter (also 9). It’s unclear what this conflict was, but this mother somehow convinced herself that it was appropriate to place an ad on Craigslist that advertised, “Looking for a good time? w4m 21″. For the uninitiated, that’s shorthand for women for men – 21 years old. When men responded to the email address contained in the ad, they were directed to call the 9 year old victim’s house. The ad supposedly netted 22 calls. Tannenbaum has been released on bail and will be arraigned this summer.

George Weber photographer: Dan Brinzac

In March of this year, news radio reporter George Weber was killed in Brooklyn by John Katehis, a 16 year old he solicited on Craigslist, supposedly for rough sex.

In 2007, a Minnesota man was sentenced to life in prision when he was found guilty of murdering Katherine Ann Olson who responded to his ad on Craigslist for a babysitter.

I went on Craigslist this morning (as I’ve done countless times before) and, in the interest of full disclosure, I have used the service in the past. I’ve sold a car and done some hiring – all with great success. This morning I went in search of something entirely different…..I wanted to take a closer look at their “About Us”. This led me to their FAQ page (click here) which, to my surprise – contains a purple peace sign within their tab container.

This strikes me as ironic, given the recent press and the call to action by several states and their Attorney Generals. The following quote first appeared in an article in the LA Times Business section just today….”This is the world’s oldest profession using the world’s newest technology,” South Carolina Atty. Gen. Henry McMaster said in an interview. Last week, he warned Craigslist that it would be “subject to criminal investigation and prosecution” if the erotic services section wasn’t removed by May 15.

There is a recurring theme here and the words of every parent, grandparent and caretaker are ringing in my head. “Don’t take candy from/talk to strangers”….remember that one? Given the world we live in today and the fact that we make many legitimate online connections that result in mutually-beneficial, sometimes profitable relationships, provides a counter-point to the “Don’t take candy” admonishment. Common sense must rule here….don’t put yourself into a potentially dangerous situation from which you cannot escape.

What do you think? Is it the responsibility of Craigslist to protect it’s visitors and screen it’s advertisers? I think this is a tricky question. It could be the buyer or the seller who becomes dangerous. How can anyone predict who will be the victim? Please share your thoughts.

Just so you don’t think I am picking on Craigslist…I am posting a story I just read a moment ago on a terrible story out of England. Click here to read about a couple whose online life resulted in real life tragedy.

You can just click on “Leave a Comment” below or send your email to feedback@muttmedia.net. Your feedback may appear on this page, so be forewarned!

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© 2009 Mutt Media NY LLC All Rights Reserved

Mutt Media NY | Daily Bone 5.8.09 Taking Social Networking to a new level. What's on your mind?

I woke up this morning and had my tea, looked through the newspapers and began to check my online accounts – same routine as usual. Mixed in with the typical status updates was a glaring remark from a teenager who is one of my “friends” on Facebook who proclaimed, “_____________(insert name) just found out his dad is moving out”. This was followed by a barrage of comments from other friends telling this teen how sorry they are to hear this sad news.

I am dumbfounded…by this news, by the manner in which it was delivered and by the public responses to such a personal upset in his life. Clearly he needed to talk this out and this just happened to be his communication tool of choice, but what does this say about our evolving society and how our children cope?

Unfortunately, separation and divorce have become almost commonplace. But status updates on such a personal level seem disturbing to me and are shedding light on a trend. Never has the question, “What’s on your mind?” felt so loaded as it does for me today.

Mutt Media discusses taking Facebook Status Updates to a whole new level

On a personal level, this is upsetting, but in this situation in particular, I know the family will be ok…they are all good people. It furthers my thinking on this subject though. Don’t know how many reading this read the book or saw the movie, “He’s Just Not That Into You” but Drew Barrymore delivers one of the most funny and telling dialogue in the film when she tells her friend that she is (and I am paraphrasing) “exhausted” from chasing the different modalities of messaging.

We can video chat, instant message, BBM, text, leave a voicemail, use a pager (very retro, it seems), tweet, report our status and the list goes on. We can communicate instantly without ever really connecting and to take it one step further, people are really doing a lot of their living – totally online.

I personally feel lucky to have grown up in a different time while still being an active participant in this constantly-evolving technological boom we find ourselves in the midst of. There is an expanding gap for our children but they don’t even feel it because that’s all they know. I already find myself sounding like my parents when I tell my kids “when I was your age, we didn’t even have cell phones” in response to my daughter’s request to upgrade to a Blackberry. She tells me she needs it and that a bunch of her friends have one. She’s 11. I feel like I’m living in upside-down world but then again, I am the most guilty enabler. After all, wasn’t it me that text her to come down and set the table?

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This has been your Daily Bone
© 2009 Mutt Media NY LLC All Rights Reserved