Mutt Media's Daily Bone 4.6.10 | Microsoft Announces Project Pink :) | Apple sells over 300,000 iPads

Technology Update

According to Reuters…

Microsoft is set to announce the launch of a much-anticipated product – a cell phone targeted for frequent users of social media. Called “Project Pink, the phones will be sold by Verizon. Invitations were sent to various media to attend the unveiling of the new product…which supposedly will happen on or about April 12th.

On another note, Apple announced that iPad sales topped 300,000 on the first day they were available. Over a million apps were have been downloaded as well as approx. 250,000 ebooks from the iBookstore.

Mutt Media | The Daily Bone 1.29.2010 Special Event Websites & Logos for your Bar/Bat Mitzvah, Wedding, Sweet 16!

Mutt Media New Offering: Special Event Websites & Logos

muttmedia.net creates custome websites and logos

Start the buzz early with your family and friends by sending them a link to your upcoming Special Event. A great way to get the word out on

• “Save the Date”
• Schedule of Events
• About the Guest(s) of Honor
• Accomodations for out-of-towners
• Set the entire tone with your colors, font choices and images customized just for you.

Send an inquiry to info@muttmedia.net to get your custom quote.

Mutt Media | Daily Bone 11.12.09 Social Media Revolution

This weeks’ inspiration…….

Mutt Media | Daily Bone 10.1.09 My Woodbury Magazine Article on Social Media & Internet Security

Click here to read the article Beyond facebook ©2009

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Mutt Media | the Daily Bone 9.7.09 uSocial services to "buy" your Facebook friends

Mutt Media disusses stealth marketing using uSocial

Usocial was just launched but has already caused a stir. Facebook is claiming that uSocial violates its Terms of Service which prohibit users from sharing their passwords with a third party. What does this mean? A user can have their account taken down if an allegation such as this is proven. Mr. Hill has stated publicly that not only is this unlikely, but that

“Unless they actually say anything, unless they make it known to Facebook or Twitter that they’ve actually bought my services, there’s absolutely nothing they (Facebook or Twitter) can do.”…In the end the thing is that I’m not actually ever doing anything against the terms of service — it’s the actual users who purchases my services (who is),” he said.

Mutt Media | The Daily Bone 9.3.09 Ikea changes it's font typeface after 50 years. Will anyone notice?

Ikea changes font from Futura to Verdana

After 50+ years, the furniture store IKEA has changed it’s signature font from Futura to Verdana. For those of you who do not already know this (and why would you?), Verdana is a what we call web-friendly; this means that when you view it on your computer screen, it will appear as the designer intended and further, this will apply to all computer screens, using all browsers and operating systems.

With a font like futura, which was designed way before there was an internet, the words (or logo) will not look the same on the screen as it would in print. Then the designer must make a decision – what font would be a good replacement for the web?

Well, Ikea doesn’t need to worry about that any longer since Verdana is nothing if not consistant. Apparantly, this caused quite a stir on the internet. Google Ikea font change and you will see a host of articles from the Associated Press to Business Week and many assorted blogs.

Of course, I cannot present a piece of tech “news” without a little commentary.

While it seems on it’s face to be a somewhat insignificant news item, Corporate Identity is a really important component of any business. Ikea’s 50-year run with the Futura font has ensured that the logo and associated catalog, advertising and other printed media is instantly recognizable and associated with the Ikea brand.

Some of the online commentary has been in the vein of “who cares?” while others (typofile.com) proclaimed it “a bad day”. Change can be a very good thing, but when it comes to your corporate identity, you’d be surprised at how it can affect your customers and your bottom line.

Case in point – did anyone else notice the huge change in the Tropicana Orange Juice packaging? I did and I can say that it was lost on me. They have gone back since to get closer to their “roots” and it’s better now, but for awhile it was looking like the generic supermarket brand. Tropicana is a premium product and the package redesign simply did not reflect that. Consumers were in an uproar and so the decision was made to pull the plug on the new look.

Take a look and let me know which you prefer. No matter what your preference, we can all agree that the change was dramatic and the end result was not the desired one. No one wants their well-established brand to mistaken for something else.

A good lesson.

Re-designed Tropicana packaging

The preferred "oldie" version of Tropicana

Mutt Media | The Daily Bone 9.1.09 Special Announcement: "Beyond Facebook" article in Woodbury Magazine Fall '09 issue is now out

Mutt Media featured as Contributor in Fall 2009 issue of Woodbury Magazine. Check out article on page 84 "Beyond Facebook - Your primer for understanding the changing language on the World Wide Web"

I am so excited to announce the publication of Woodbury Magazine‘s Fall 2009 issue. Not only is this a publication that I personally support for all of their fundraising for wonderful causes (Autism, Breast Cancer), great parenting advice, fashion tips, buzz on hot new restaurants and vacation spots but now I have just one more reason to feel the love….the issue hitting stands now (I already grabbed mine at Country Carpets this afternoon) features yours truly as a Contributor!

Here’s me sharing:

Join in supporting the magazine’s fight against Breatst Cancer by attending their annual Cocktails for the Cure Event in October at Posh @ the Garden City Hotel. I go every year and it’s a wonderful night. Click here for more info.

Follow Woodbury Magazine on Twitter. Just click as I’ve provided the link.

The column I wrote talks all about social networking, your online image, privacy concerns on the internet and much more. All things that I discuss here every day but also full of current data and useful how-to’s for your web-based exploration.

I urge you to pick up your complimentary copy if you live locally and check it out!! I will be posting a downloadable pdf version shortly for my readers outside of the Long Island area. I also designed a brand new ad for Schlessinger Eye & Face that appears on page 33.

Today was also a big day as I sent out the first Mutt Media Newsletter via an email blast. If you did not receive it, that means you haven’t yet signed up and registered on my site. So go do that right now!!

If you’d like a copy of the email sent, just drop me a line and I will forward. Contact me at info@muttmedia.net.

Happy September

Mutt Media | The Daily Bone 7.23.09 Facebook usernames can now be changed!

Remember several weeks ago when I blogged about the addition of a new feature on Facebook and urged you all to claim your unique user name?

There were screams of caution during this process as Facebook warned you to choose your name wisely and carefully, as you would be stuck with it forever.

Well, forever is sooner than we all thought. You are now able to change your facebook username if you did not choose wisely and carefully. This is great news if you selected that you find unbearable and cannot live with. The not-so-great news is that there is, as time goes on, less and less of a selection to choose from.

Tip: Pick a name that you don’t have to spell out for everyone, that is easy to remember and that reflects you or your business in some way and above all, will stand the test of time.

Caution: Facebook now claims that you will only be able to change your name once. I wouldn’t bet on that seeing as they reversed this policy so quickly after the launch of this new program, but in the interest of full disclosure, I thought I should mention it.

MySpace, in case you use it, also has this feature. It really does make it easy to have people who are looking find you.

So go forth and claim your (new) URL Just login to your account. Go to settings, then your account and click on change next to where it says “User Name”

You can find us at

facebook.com/muttmedia

myspace.com/muttmediany

Mutt Media | Daily Bone 7.15.09 Will Blog for Food: How the unemployed are spending their time off

Another Tip from Mutt Media NY

I’ve said it before but it bears mentioning over and over again. Need attention? For anything? A charity, pet project, shameless self-promotion? BLOG!!

Yet again – this time this past Monday in the NY Post in the @work section, there appeared an article about how blogging has become THE thing for out-of-work people of all ages, shapes and sizes. I began blogging when I founded Mutt Media and I haven’t been able to shut up since. I find there’s plenty of things that I find compelling, interesting or just that warrant a comment or two and so, I write.

This wasn’t always so. Yes, I was an English major in college and writing has always come easy to me. Much easier than taking a conventional exam, I will admit but as a student I found writing to be a chore, a necessary evil. Now that it is no longer a so-called “requirement”, I submit to it voluntarily.

As a business tool, it can be invaluable. If you have good content, people will tune in and read – always a plus if your Blog is an appendage of your website. But it is more than that. In today’s climate of employee hiring, there is an abundance of competition for work. Prospective employers are using the search engines to find anything about their applicants. I personally know some who have found Facebook profiles and passed on calling the applicant for an interview.

As I said Bloggers come in all shapes and sizes. Here are some funny titles. I cannot vouch for the content but the names are catchy. Pinkslipsarethenewblack.com, yourunemployeddaughter.com, livingwithmyparents.com, whatssofunnyaboutunemployment.wordpress.com and unemployeddad.com just to name a few.

Moral of the story? Carefully craft your message and get it out there. Blog well and blog often. It works.

Mutt Media | The Daily Bone 7.14.09 Mac vs. PC & Vista security

Here’s a great video posted on YOUTUBE that totally brings home the point of yesterday’s blog topic.

I love these Mac vs. PC commercials….they make me giggle.